Section 10.1 Growth and Development From One to Three After You Read Answers
B. Employ adjectives from Exercise A to consummate this man-resources report
C. Look again at the adjectives in Practice A. Which do you recall are the iii nearly important for a) a dominate; b) a colleague in a team? Discuss your answers with a partner
I think a good boss should be a very helpful person, creative, with a lot of ideas to make the job piece of cake and enjoyable for the people he has in charge, as well, he has to be a hard-working person and lead by example.
A colleague should be a respectful person, should a sociable person too to brand the task of the others easy going, and should be motivating so the colleagues feel in a skilful work environs.
ane.i.three Now open your Market Leader book on page 75 and develop exercises A to E on advertising and markets.
A. CD2.9 Listen and repeat these numbers: ok
823,120 8 hundred and xx-three thousand, one hundred and twenty
1,225,500 one one thousand thousand, two hundred and fifty-five k, five hundred
B. CD2.10 Heed to part of a sales presentation and underline the correct number in each judgement
1. final year, the visitor had a market share of 10.3 /103 per cent.
2. Terminal year , for the launch of Sparkle light, the advertising budget increased by 30/ 13 per cent.
3. Last year, the company sold more 850,000 /815,000 units of Sparkle.
iv. The new advertising campaign cost E90,000/ E900,000.
5. The visitor wants to increase its marketplace share to 11,v /11,9 per cent.
6. Side by side year, the company wants to sell 210,000/ 2,100,000 units of Sparkle.
C. Match the beginnings of the sentences (one-five) with their endings (a-east)
D. In pairs, think of products which match the types of market in Do C.
Nike shoes sell to a mass market
The empanadas are simply produce in Colombia
Mc Donald´s sells to a mass market
Christmas copse is a niche market
Gucci is a luxury-market production
East. Which medium is the best way to annunciate these products (or the ones you discussed in Exercise D)? Choose from the list below. Discuss your ideas with a partner.
A smartphone a perfume a health mag
A sport car a new chocolate bar
·
Newspapers/magazines (the printing) a health magazine
·
Online/internet ads a sport machine
·
Billboards/hoardings a sport car
·
Idiot box/radio commercials a smartphone
·
Mobile ads a health magazine
·
Leaflets/flyers a new chocolate bar
·
Free samples a perfume / new chocolate bar
ane.one.4 On page 83 of your Marketplace Leader book, develop exercises A to C on describing companies.
A. The sentences below depict two companies, Dalotek and dark-green shoots. Choose pairs of sentences which describe similar things and write them in the correct column of this nautical chart.
| Dalotek A large automobile-parts company | Green Shoots A small garden-products company |
| Jhon smith started Dalotek in 1960 Dalotek exports to over 12 countries Dalotek provides components to the automobile industry It manufactures car parts It has a work force of 2,500 It i ntroduces one or two new components each twelvemonth | George and james Hawkins began Green Shoots in the 1920s Green Shoots sell some of its products abroad Green shoots supplies the gardening industry It makes garden products It employs about 35 people Information technology Launches 12 new products a year |
1.
Jhon Smith started Dalotek in 1960
2.
Information technology has a workforce of ii,500
3.
Dalotek exports to over 12 countries
4.
It manufactures car parts
5.
It introduces 1 or two new components each year
6.
It employs about 35 people
7.
Light-green Shoots sells some of its products abroad
8.
It makes garden products
9.
George and James Hawkins began Green Shoots in the 1920s
10.
Light-green Shoots supplies the gardening manufacture
11.
It launches 12 new products a yr
12.
Dalotek provides components for the car industry
B. Underline the verbs or verb phrases which mean the same thing in each pair of sentences in the chart in Practise A.
Jhon Smith Started Dalotek in 1960
George and James Hawkins Began Light-green Shoots in the 1920s
| Dalotek A large car-parts visitor | Dark-green Shoots A small garden-products company |
| Jhon smith started Dalotek in 1960 Dalotek exports to over 12 countries Dalotek provides components to the car industry It articles automobile parts It has a piece of work force of 2,500 It i ntroduces ane or two new components each year | George and james Hawkins began Green Shoots in the 1920s Green Shoots sell some of its products abroad Green shoots supplies the gardening manufacture Information technology makes garden products It employs about 35 people It Launches 12 new products a year |
C. Use the verbs yous underlined in the Practise B to complete this company contour.
| GHK Services | |
| GHK Services began in 1989 when Dieter Norland left his job as an engineer in the computer manufacture. The visitor makes high-tech security alarms and sells Its products all over the earth. Information technology employs 150 people at its factory nigh Rotterdam, although the company's head office is in Amsterdam and has A staff of 20, the visitor launches a number of new products each year. GNK Services makes products to the security industry and manufactures domestic alarms for the general public. |
ane.one.5 Go over learning object i and test what you have learnt on vocabulary.
1.2 Grammer
1.2.1 Develop the activities proposed in Tell me More than for this section. Go to http://world wide web.tellmemorecampus.com/
1.two.two Open up your Marketplace Leader volume on page 68: Develop exercises A to E of Language Focus i.
A put these words in the right order to brand sentences about bug at piece of work.
one.
the deadlines / the proyects / weren't / for / realistic 1. The deadlines for the project weren´t realistic
2.
most people / the role / didn't / leave / until 8 p.m 2. Most people didn´t leave the function until 8:00 pm
3.
a / managing director / expert / wasn't / she 3. She wasn´t a good manager
4.
on time / kickoff / meetings / didn't 4. Meetings didn´t starting time on fourth dimension
five.
didn't / she / to motivate / Know / the staff / how 5. She didn´t know how to motivate the staff
B. CD 2.iv Listen to a conversation to check your answers.
C. Correct one mistake in each line of this message
Maris, I'm deplorable. I'm having a bad day. I didn't sent the report ane Ship
Out, and I not cheque the figures. I didn't become to the bank ii didn't
On time, and I didn't phoned the suppliers. I tried to call you three Phone
This morning, but you not answer. I think I need to go domicile 4 didn't
D. Consummate these questions with did, was or were
i. Was he an efficient manger?
2. When were Y'all built-in?
three. When did Ania showtime to work for IBM?
4. Why did Marcus alter jobs?
v. Where were your next task?
E. Read the extract below. Then write questions using each of the words from the box
Where did Danielle abound up?
Why how long What When Where
Where did Danielle grow up?
How long did Danielle work for Renault?
What did Danielle report?
When did Danielle get to Harvard?
Where did Danielle exercise her MBA?
Danielle grew up in Geneva. She studied engineering science at university in Paris. So she worked for Renault for four years, from 2004 until 2008. She left Renault considering she wanted to do an MBA. She did an MBA at the Harvard Business Schoolhouse in 2009. Her side by side job was with GE
1.ii.iii Open your Marketplace Leader book on folio 70: Develop exercises A to G of Language Focus.
A. Discuss these questions in pairs
1. What was Steve Job'southward greatest success?
Able to shows the globe a different technology and other existing position as number i in the marketplace for computers.
2. What made him successful?
His knowledge and piece of cake to convince people.
B. Read this article (ignoring the missing information), and then write the questions to complete the quiz on page 71 use the commodity to help yous.
Barack Obama described Steve Jobs As 'one of the greatest American innovators'. This is his story. He was born on February 24, 1955 in California in 1976, after dropping out of college, Jobs started Apple with Steve Wozniak . the company quickly became successful. In 1984 Apple introduced the famous Macintosh computer. The post-obit year, in 1985, Jobs left Apple tree considering of disagreements with the CEO, Jonh Sculley
Afterwards leaving Apple, Jobs fix a new computer company called next. He besides bought a company called Pixar. Information technology specialized in calculator and animation
Jobs married his wife Laurene , at a Zen Buddhist ceremony in 1991. The couple had three children.
The early on nineties were hard years for Apple, and the visitor presently wanted Jobs dorsum. In Dec 1996, Apple bought Chore's company Side by side. Apple paid 400 m for information technology. Jobs returned to Apple and in 1997 became the CEO. Under his leadership, Jobs turned the company around, with innovative products such as the iMac iPod, iPhone an iPad. In Baronial 2011 After a long period of affliction, Steve Jobs resigned as Apple's CEO. He died two months later at the historic period of 56 Is Apple'southward new CEO.
In his fourth dimension at Apple, Steve Jobs created the about valuable technology company in the world. Today, it employs more than 46,500 people worldwide.
| one Where was Steve Jobs born? | 6 Who did Jobs married? |
| 2. Who did Jobs beginning Apple with? a) A manager at Hewlett Packard b) His begetter c) His friend Steve Wozniak | vii How much did Apple tree pay for Next? |
| iii When did Apple tree introduce the famous Macintosh computer? | eight When did Steve Jobs resign as CEO of Apple tree? |
| 4 Why did Jobs leave Apple tree? b) A bully job offer c) Disagreements with the CEO, John Sculley | 9 How one-time was Steve Jobs when he died? 10 Who is Apple´s new CEO? |
| 5 What did Pixar specialize in? b) Computer animation c) Estimator Software | 11 How many people does Apple tree utilize worldwide? |
C. CD2.five Heed and check the questions you lot wrote.
D. Answer the questions in the quiz above and utilize your answers to consummate the article on page 70
E. CD two.vi Now listens and checks your answers
F. Work in pairs. Take it in turns to choose five questions from the quiz and "exam" your partner. Help with answers if necessary
One thousand. Complete these sentences. Give true information nearly yourself.
one. Last twelvemonth, I bought a new pair of pants
2. Yesterday, I was eating water ice cream with my nephew
3. Last summer, I went to Cartagena
four. When I was a kid, I used to dream being an astronaut
ane.2.four Now go over exercises A to F on pages 77 and 78 of your Marketplace Leader book about comparatives and superlatives.
A. CD2.11 Write the comparative forms of these adjectives. And so mind to check how they are pronounced.
ane pocket-sized Smaller 4 high higher 7 competitive more than competitive
2 fast Faster five bad worse 8 efficient more efficient
iii slow Slower half dozen good Better nine interesting more interesting
B. Await at this chart. Determine whether the sentences below are true(T) or false (F). Correct the false ones.
| VW Passat | Mazda MX-v | Mini Hatchback | |
| Engine size | two.0 litre | 1.8 litre | 1.half dozen litre |
| Maximum speed | 195 kph | 195 kph | 203 kph |
| Petrol consumption | 4.6 litre / 100 km | vii.iii litre / 100 km | 5.four litre / 100 km |
| Luggage compartment | 566 litres | 150 litres | 160 litres |
| Length | four,769 mm | 4,020 mm | 3,699 mm |
| Toll | €xix,665 | €19,174 | €xiii,410 |
ane The Mazda is a faster car than the Mini. False
2 The Mazda has a smaller luggage compartment than the Mini. True
iii The Mini has better petrol consumption than the Passat. True
4 The Mazda is more than expensive than the Passat. False
five The Passat is more applied for a family unit than the Mini. True
C. Consummate these sentences about the cars in Exercise B. Use the comparative form of the adjectives in brackets.
1 I think the Mazda is a more fashionable car than the Mini. (stylish)
2 The Passat has a more than powerful engine than the Mazda. (powerful)
3 Compared to the Passat, the Mini is easier to park in pocket-size spaces. (easy)
4 The Passat is cheaper to run than the Mazda. (cheap)
five The Passat is a more spacious car spacious the Mini. (spacious)
D. Complete these conversations. Apply the height class of the adjectives.
i A: Advert on primetime Telly is expensive.
B: Yeah, information technology's the most expensive time of the day to show an advertizement.
2 A: Nike's 'Write the future' commercial was very expert.
B: Yep, I think it was the all-time commercial in 2010.
3 A: 2009 was a bad year for the advert manufacture.
B: Yes, information technology was the worse yr I can call up.
4 A: China has a very high number of internet users.
B: Yes, it has the highest number of users in the world.
East. Which is the best car for each of these people? Choose a car from Exercise B.
STEFAN - Passat
I take a married woman and iii children. We drive a lot to visit relatives at weekends.
SOPHIE - Mini
I have a company machine, but I want a fun auto to drive at the weekends. I alive in Paris, so parking isn't easy.
PETRA - Mazda
I need a car to take my six-year-old son to schoolhouse and for local shopping. I don't want a auto that is expensive to run.
F. Piece of work in pairs. Explain your pick to your partner.
I call up the best car is a Mazda because is cheaper it run and too I tin take long rides with my nephews without thinking of the prices of the gas, also it is spacious and will take no problem to take all my family unit and Friends with me, I similar to go hiking and I am able to acquit all my stuff with me
1.2.five Develop exercises A to D on page 79 of your Market Leader book nigh much/a lot, a little/a flake.
A. Expect at this nautical chart. What does it evidence?
It shows what kind of advertizing is making more coin comparing the years of 2010 and 2011. It shows what type of ad the companies are choosing to show their products.
Toptek advertising spend 2010–2011
B. Complete these sentences almost the chart.
1 In 2010, Toptek spent nearly of its advertizing budget on ………… Television set …………………..
2 The amount it spent on TV advertising was………… A LOT ………………… lower in 2011.
3 In 2010, the spend on outdoor advertising was a……… BIT ………… higher than in 2011.
4 Toptek spent well-nigh of the upkeep on………… INTERNET ……………. advertising in 2011.
C. Compare Toptek'due south advertising spends in 2010 and 2011. Talk well-nigh these points.
one In 2010, Toptek spent about 15 per cent of its budget on internet advertising. The amount it spent in 2011 was much higher.
1 internet advert
1. In 2010, Toptek spent nigh 15 percent of its budget on internet advertising. The amount it spent in 2011 was much higher.
ii print advertising
2. Toptek in 2010 spend a considerable amount of money in impress advertising, in 2011 the amount that they spent was a flake lower.
3 radio advertising
3. In 2010, Toptek didn´t spend a lot of its budget advertisement in radio and in 2011 either, the amount was just a bit lower than 2010.
D. Compare these two pool tables using much, a lot, a little and a chip.
The Classic pool table is a bit wider than the Trainer puddle tabular array.
| Trainer pool table | Classic pool table | |
| Width | 93 cm | 95 cm |
| Length | 176 cm | 180 cm |
| Peak | 78 cm | 80 cm |
| Weight | 25 kg | 50 kg |
| Price | £144 | £280 |
The Archetype pool table is a scrap wider than the trainer pool table.
The Classic pool tabular array is a fleck longer than the trainer pool table.
The Classic pool tabular array is a bit higher than the trainer puddle table.
The Classic pool table is a lot heavier than the trainer pool table.
The Classic pool table is a lot more than expensive than the trainer puddle tabular array.
1.2.6 Complete exercises A and B on pages 84 and 85 and A to C on pages 86 and 87 of your Market place Leader book.
A. Complete these sentences with the present continuos for of the verbs in brackets. Use contractions where is posible.
1. Matti isn't in the function today. HE'S MEETING (come across) customers all mean solar day
ii. Marta'south on the phone. SHE'S CALLING (call) about the sales figure
3. I can't come to the meeting. I'1000 WRITING (write) a report. I must stop it this morning time
4. Nosotros ARE Edifice (build) a new Factory in Spain. The Work is most finished
5. The marketing team is very decorated right now. They ARE WORKING (work) on the launch of a new product
half-dozen. Our business in Japan IS NOT GOING (not go) well at the moment
7. We have a lot of orders, so product IS HIRING (rent) 40 actress staff
B. Piece of work in pairs. Enquire and answer two questions. Use your ain ideas and words from the box in your answers
(buid, alter, develop, improve, introduce, prepare, open, organise, write)
A: What are you preparing for the coming together?
I'k writing a report of sales
B: Are you developing a new proyect?
Yes, I'k edifice a house out urban center
C: What are you changing in the Company?
We are organizing the human resources department
D: Are yous improving the office?
Aye, I'm introducing a new project
B. Work in pairs. Enquire and answer these 2 questions. Use your ain ideas an
A.
Which tense are these time expressions normally uses with? Put them in the right column of the nautical chart beneath
E'er at the moment currently every day normally now
This time today usually
| Present unproblematic | Present continuous |
| Always EVERY DAY NORMALLY NOW | AT THE MOMENT CURRENTLY THIS Time TODAY Usually |
B.
Choose either the nowadays simple or the present continuous form of the verb to complete these sentences.
ane.
I STAY / am staying at the Ritz every time I'yard in New York. I stay / AM STAYING at the Ritz at the moment
two.
Jan works/ IS WORKING from home today. She usually WORKS / is working at the company'southward training eye.
3.
She often CALLS / is calling Russia. Correct at present, she calls/ IS CALLING a Customer in Moscow
four.
I don't commonly DEAL / dealing with the paperwork. I deal / AM DEALING with all the paperwork while Susan is away
5.
Deliveries accept/ ARE TAKING over two months at present. Usually they TAKE / are taking just six weeks.
6.
Most of the time we Employ / are using DHL for deliveries. This time, we employ / ARE USING a different visitor.
C.
Complete this commodity with the present uncomplicated or the present continuous form or the verbs in brackets
| PROFILE PRET A MANGER |
| Pret A Manger…………… …IS ………. (Be) a UK company and one of the globe's leading sandwich chains. Information technology …… SELLS ……. (Sell) freshly made sandwiches in busy city centres. At the terminate of each 24-hour interval, the shops … ARE GIVING ……. (Requite) whatsoever unsold products to the homeless. Currenty, Pret ……………… (Practise) very well in the south of England. Pret … OPERATES … (Operate) a total of 232 Britain outlets, and this twelvemonth it … PLANNING …… (Plan) new outlets for London. In the U.s.a., it …………. (Accept) 23 outlets in New York and some other 10 in Hong Kong. Pret's international activities … ARE GROWING ….. (Grow) in importance. This calendar month, as part of the next stage adjacent stage of expansion, Pret … IS OPENING ….. (Open up) its first ii shops in Paris. At the aforementioned fourth dimension, the marketing team …… WORKING ….. (Work) with Lewis PR, a global PR company, to improve the make's international prototype. |
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