How to Upload My Own Photo for Pinterest Pin
When yous first bring together Pinterest, pinning seems uncomplicated. Yous upload an image and a link to a lath you lot accept, and voila -- you've got a pin. The fervor sets in and y'all begin to pin all the things y'all can find: photographs, infographics, logos, icons. As long every bit information technology's an image, information technology gets pinned.
But if yous're trying to grow your business concern through Pinterest, that strategy won't help you at all.
Sadly, you can't pin a million things and look people to click through to your content every fourth dimension. You've got to make each pin count.
Optimizing pins instead of posting willy-nilly isn't hard. It simply calls for more thought into your brand: What exactly are you pinning? What does it say well-nigh your business? Why should your audience (and ultimately, your customers) intendance?
Keep reading to acquire how to create your ain pin, besides as the most important parts of a pivot your audience will want to pivot themselves.
How to Create a Pin on Pinterest
- Click the plus sign (+) at the top of your Pinterest profile.
- Select "Create Pin" from the dropdown carte.
- Upload an prototype file from your reckoner and add a destination link.
- Enter a destination link from which to save an prototype from that website.
- Championship your pin.
- Add a pin clarification.
- Choose a lath to add your pin to.
- Select "Salve" to create your Pinterest pin.
1. Click the plus sign (+) at the top of your Pinterest profile.
To create your first pivot, navigate to your contour by clicking your name and/or profile picture show on the meridian-righthand corner of Pinterest.
two. Select "Create Pin" from the dropdown menu.
On your profile page, above the interest boards you selected when creating your Pinterest contour, click the plus sign icon ("+") and select "Create Pin" from the dropdown carte that appears, as shown below.
iii. Upload an epitome file from your reckoner and add a destination link.
If you're using a desktop computer, clicking "Create Pin" from your Pinterest profile page volition bring you to the pivot-creation form shown beneath.
The outset thing you'll do is upload an image to represent your pin. You can do this in ii ways:
- By uploading an image file you have saved on your desktop and calculation a destination link (if you utilise this method, keep reading through this step)
- By entering the URL of the website hosting your image and then selecting your desired paradigm (if you use this method, skip to step 4)
To upload an image file from a folder on your computer, simply click the gray box and select the image file from the window that appears on your screen. Yous tin also drag the image file itself straight into this grayness box.
Once your image is uploaded, click "Add a destination link" on the lesser-righthand corner of the form and enter the website you want this pin to link to when users click on it.
four. Enter a destination link from which to salvage an prototype from that website.
If the image you want to pin already lives online somewhere, click "Save from site" beneath the grey epitome-upload box, and enter the URL of the website. This will be the website your image automatically links to when your pin goes alive.
In the window that appears, you lot might run into more than ane image to choose from -- these are all the images Pinterest establish living on the webpage you're linking to. Scroll until you find the image you want to pivot, and select it.
5. Title your pin.
With your image successfully uploaded, it'south time to optimize your pin with appropriate text. Click the "Add your title" preview text and give your pivot an enticing preview that best represents the content of your pin -- and the website to which the image links.
For example, if you're pinning an prototype of a denim outfit, and linking to the purchase folio of that outfit, you might championship your pin "New Denim Wearable by [Company Name]."
half-dozen. Add a pin description.
Add a clarification for your pin below your title, up to 500 characters. Keep in mind merely the first 50 characters of your pivot clarification will announced beneath the image in user'due south Pinterest newsfeeds. We'll talk virtually how to optimize your pivot description in the side by side section of this web log mail.
7. Choose a Pinterest board to add together your pin to.
Your concluding task earlier saving your pin is to add this pivot to a "lath." Every bit a Pinterest user, yous can create boards that sort your pinned content based on your various interests.
To select or create a lath for this pin, click "Cull a board (required)" below your pivot'due south destination link. Y'all'll be taken to the page shown above, where you can cull or create a board that best represents the type of content you're currently pinning.
8. Click "Save" to create your Pinterest pin.
Once you've selected a board to add your pin to, return to the pin-creation form and hit the red "Save" push button at the top of your screen. Follow the prompts to push your pin live, and you'll exist all set.
The Anatomy of a Perfectly Optimized Pinterest Pivot
1. High-Quality Image
This seems similar the well-nigh obvious of them all ... but it has to be said. Images should be virtually 736 pixels wide (when expanded) with no pixelation. In general, alpine images work best every bit they will appear on the screen longer while people are scrolling through their feed, only you don't want your images to be overwhelmingly long.
There are lots of means to brand your pins look more than beautiful, just if you're just getting started, sticking to a large, high-resolution epitome volition work. Yous don't have to create every image you lot pin (though if you want to, here are some gratis tools to help you), but you should stay away from pinning cheesy stock photos -- Pinterest users love inspirational, cute photos or graphics, or images that are extremely helpful, clever, or informational.
2. Accompanying Title and/or Descriptive Picture
As well being loftier quality, the paradigm should be indicative of what'south at the pivot'due south link. You don't want to mislead your Pinterest followers with an image that doesn't match up with the accompanying link -- information technology feels like a bait-and-switch.
Instead, cull an image that reflects the link'due south contents. If you're struggling to convey an abstract concept, feel free to add text to your image to describe it. The above example didn't need that -- the icons themselves conveyed what was backside the link: free downloadable icons. If you want an example of a swell pin with text on information technology, check the one out beneath. Without the championship on the epitome, the pin wouldn't nearly be as strong -- people would accept no idea that this was an ebook they could download.
Moral of the story hither: make certain that people know what'due south within the pin so they feel enticed to click. If you feel like the prototype isn't pulling its weight on its own, add text. That picayune scrap of text could make the difference between someone clicking on your pivot or not.
3. Links With UTM Parameters
Although you might provide a link to the content you're promoting in the pivot'due south description (which we'll talk about in pace five, below), information technology's just as important to include this link in the prototype you're pinning. If the image yous're pinning already lives somewhere online, this is easy to do -- you lot'll simply add the website link first, then select the paradigm yous want to pin once this link has been entered.
What Pinterest won't prompt you lot to exercise, but you should practise anyway, is add together a UTM code to the end of this link. UTM codes, also known as tracking tags, let you to identify where your website traffic came from if it didn't come organically from a search engine. In this case, you can add a UTM code indicating when your website traffic came from a Pinterest pin.
New to using UTM tracking codes? Get the low-downward on how they work hither.
4. Attribution
Attribution goes both for pins y'all create yourself and pins you mail service from other people's content. Information technology's really easy to get content stolen on Pinterest, so you want to make certain you're always giving credit where credit is due and protecting yourself if others won't exercise the same for you.
It's pretty simple: If you're pinning someone else's content, requite them credit in the description or the link y'all're connecting to your pin. If you lot're pinning your original content, add your logo or website URL in the photo -- if folks share your content without attributing information technology to you, people will still know where it came from. In the example in a higher place, this is a blueprint HubSpot made, so we threw up our logo in the background -- it's not intrusive, but it helps place the image as ours.
five. Snappy, SEO-Rich Description
A pivot's description is one of the near overlooked parts of a pin -- ringlet through Pinterest and you'll run across lots of pins without any at all. Even though others are doing it, you shouldn't. If you're trying to utilise Pinterest to build your business organisation, you can't forget the description -- it could have too large of an impact on your results.
Keep your copy concise, yet enticing. Tell readers what they'll get if they click on the pin. Pinterest allots up to 500 characters of space for a pin description, reserving the first 50 characters for what will appear on most user's Pinterest newsfeeds. All things considered, pins with descriptions around 100 characters are ofttimes platonic to maintain brevity while enticing users to click your pin.
Also make sure you're using SEO-friendly terms to describe the content behind the pin and then your pins can successfully rank in search engines. Notice in the case in a higher place we too include the phrase "we're hiring" in Spanish to optimize the pivot for keywords used by Spanish-speaking professionals -- the target audition for this item pin.
half-dozen. Call-to-Activity
Even on Pinterest, where it's a standard practice to click on links, people need a little overt reminder to click. Even though you have a link in the pin itself, add together a little call-to-action in the clarification to the pin's link -- it could pay off big-fourth dimension for you.
*Rich Pivot Data
I know what yous're thinking: Why is this one a star instead of a number? Did Ginny brand ane huge typo in the middle of her blog post?
Nope -- this is a special placeholder for Rich Pins. Y'all'll notice that the prototype isn't one. Rich Pins pull actress information into a pin whenever you or someone else pins specific things from your website. If you're a web developer, you can apply to Pinterest for permission to feature information on products, movies, manufactures, recipes, or places. Hither'southward an example of a Rich Pin featuring an adorable greyhound:
Run into that information correct beneath the championship of the pivot? Yous can see that this wall art is in stock and costs $15 without having to click through.
The reason I included this equally a star is because not all businesses tin can realistically utilize Rich Pins ... just if your concern can, you admittedly should. Rich Pins can perform much better than their non-then-rich counterparts. In fact, according to Shopify, 39% of "pinners" on Pinterest are more likely to be active shoppers than not-pinners, and 93% of Pinterest users are on the platform to explore potential purchases.
If you lot're looking to optimize your Pinterest presence to the fullest and have content that could fall in a Rich Pivot category, figure out how to get them enabled for your website's content.
7. A Lot of Other Great Pins
This is kind of a trick element considering it's non technically in the pin itself, but considering of the style the pin layout looks when expanded, I had to include it hither. Endeavor clicking on a pivot in Pinterest -- when you aggrandize the pivot, all the other pin images from the user's board are pulled in. This gives you more opportunities to engage with your Pinterest followers all without doing a affair.
To make sure you're optimizing the other pins on the board, all you have to do is follow all of the tips above for each pin. With a footling more mindfulness when pinning, yous'll have more and more opportunities to grow your business through Pinterest. Sounds like a sweet deal to me.
Originally published Mar 26, 2019 nine:27:00 PM, updated March 15 2019
grantjurnerridich.blogspot.com
Source: https://blog.hubspot.com/marketing/perfectly-optimized-pinterest-pin-diagram
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